Cross posted at Antimattr.net
Seth Godin is a well known author, entrepreneur and agent of change, and often speaks and writes on marketing, messaging and brand. His recent post Bear shaving brings up a terrific point on emotional eating:
Example: You have emotional issues associated with eating. You shave the bear by getting bariatric surgery instead of dealing with the issue that caused the problem in the first place.
The bear shaving reference is not only amusing, but points out how we often go to ridiculous lengths to justify and rationalize our behavior to avoid dealing with core issues. I, for one, struggle with many emotional issues, and often end up trying to eat my way through those emotions. The struggle is to learn strategies to deal with those core issues rather than avoiding them by eating or using other avoidance mechanisms.
